In this Privacy Policy, the expressions “Smiles4Miles”, “we”, “our” and “us” are a reference to MJU Traders LTD (UK Companies House No: 15328088).
We are bound by the Data Protection Act 2018. As a global business, we also comply with various jurisdiction-specific privacy provisions outlined in this policy.
MJU Traders LTD 15328088 (“Smilse4Miles”) maintains the website smiles4miles.co.uk (the “Site”).
This Privacy Policy outlines in general terms how we collect, hold, use and disclose your personal information. Unless stated otherwise, this policy does not apply to third-party websites, products, or services, even if they link to our Site, and you should consider the privacy practices of those third-parties carefully.

By visiting and continuing to access our Site, you are agreeing to the terms and conditions set out in this policy.
Information Collected
The types of personal information that we collect about you will depend on our relationship with you and may include the following:
• Your name, gender, date of birth, contact details;
• Your financial information, including your bank account and credit card details;
• Any other information that we may need to identify you as well as any information that you provide to us on our website.
We may collect personal information where you input information into our website, purchase our goods, sign up to our newsletter, and/or from cookies and traffic data.
How We Use and Disclose Your Personal Data
We may use your personal data in the following ways:
• To provide you with our goods and services;
• To improve our goods and services;
• To send you updates and promotional information relating to our products;
• For research purposes. Some of the data provided may be de-identified e.g. no name or reference to data from which you are reasonably likely to re-identified by; and
• To maintain records and comply with our legal obligations.
We may also disclose your personal information to:
• Our employees, contractors and third-party service providers. This includes social network providers, payment providers (e.g. for goods purchased from us with others that may manage our brand or product promotions) and for others that may develop or maintain our systems or technology which will enable us to enhance and better our offering for your continued use;
• Those parties who we are required to provide your personal information to by law, for example, to comply with a court order, prevent illegal use or to defend third party claims;
• Associated businesses that may wish to market products to you; and
• For research purposes. Some of the data provided may be de-identified e.g. no name or reference to data from which you are reasonably likely to re-identified by; and
• Those persons that we may sell all or a portion of our business to, as well as their agents and advisors.

3.1 Provision of informed consent
By submitting your personal information to Smiles4Miles, you expressly agree and consent to the disclosure, transfer, storing or processing of your personal information outside of the United Kingdom. In providing this consent, you understand and acknowledge that countries outside the United Kingdom do not always have the same privacy protection obligations as the United Kingdom in relation to personal information. However, we will take steps to ensure that your information is used by third parties securely and in accordance with the terms of this Privacy Policy.

The Data Protection Act 2018 requires us to take such steps as are reasonable in the circumstances to ensure that any recipients of your personal information outside of the United Kingdom do not breach the privacy principles contained within the Data Protection Act 2018. By providing your consent, under the Data Protection Act 2018, we are not required to take such steps as may be reasonable in the circumstances. However, despite this, we acknowledge the importance of protecting personal information and have taken reasonable steps to ensure that your information is used by third parties securely and in accordance with the terms of this Privacy Policy.
3.2 If you do not consent
If you do not agree to the disclosure of your personal information outside of the United Kingdom by Smiles4Miles, you should (after being informed of the cross border disclosure) tell Smiles4Miles that you do not consent. To do this, either elect not to submit the personal information to Smiles4Miles after being reasonably informed in a collection notification or please contact us through contact@smiles4miles.co.uk
Uses and Disclosures For Cross Border Shipments
If you engage in electronic commerce on this website, please be aware that cross border shipments are subject to opening and inspection by customs authorities. In order to facilitate customs clearance and comply with local laws, we may provide certain order, shipment and product information (such as name and titles) to our international carriers and such information may be communicated by the carriers to customs authorities. Customs authorities require the value of the product item to be stated directly on the package.
Buy Now Pay Later Providers (Interest-Free Payments)
In some cases, we act as an intermediary for your nominated Interest-Free Payment Provider (e.g. Clearpay, Klarna, and Laybuy) in order to facilitate the processing of your interest-free payment in relation to any products you purchase from us, which shall include but is not limited to verifying your identity. To the extent necessary, you expressly consent to Smiles4Miles disclosing your personal information, including any information derived from your credit information, to your payment provider.

Smiles4Miles does not provide any personal information to any credit reporting bodies unless required by law. However, your nominated interest-free payment provider may perform credit checks and may disclose your credit information to one or more credit reporting bodies. For further information refer to the payment providers privacy policies here: Clearpay’s Privacy Policy, Klarna’s Privacy Policy, Laybuy Privacy Policy.
Direct Marketing (Opt-Out)
From time to time we may use your personal information to provide you with current information about offers you may find of interest, changes to our organisation, or new products or services being offered by us or any company with whom we are associated.

If you do not wish to receive marketing information, you may at any time decline to receive such information by contacting us through contact@smiles4miles.co.uk. If direct marketing is by email you may also use the unsubscribe function. We will not charge you for giving effect to your request and will take all reasonable steps to meet your request at the earliest possible opportunity.
Text Marketing & Notifications
By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 10 a month. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.
Data Security
We have adopted a number of measures to ensure that the security of your personal information is maintained. Such measures include:
• The adoption of internal practices, procedures and systems – this includes the training of staff with respect to the risks and threats to personal information, providing them with access to our internal policies and procedures on this issue and taking disciplinary action if they are found to have breached our policies;
• Access security – we ensure that access to personal information is provided on a ‘need to know’ basis and is secured with password protection;
• Destruction and de-identification – when we no longer need your personal information for the purposes detailed in this policy or as required by law, we will take reasonable steps to destroy or de-identify the personal information that we have collected.
We may combine personal information we receive about you with other information we hold about you. This includes information received from our partners or third parties. Secure Sockets Layer (SSL) encrypts the information you send through our website.
Cookies
Cookies are small files we send that are stored on your web browser. We use cookies for the following reasons:
• Enhance your online website experience;
• To track and report on website usage;
• To personalise your experience and make it easier for you to do what you want.
You can change your browser’s cookie settings via your browser privacy settings.
Links To Other Websites
From time to time, we may provide hyperlinks to third-party websites that we do not control. We do not accept any responsibility nor make any warranties with respect to the collection, use, disclosure and storage of your personal information when accessing those websites. It is your responsibility to review the privacy policies of the websites that you are accessing.

Our website currently contains links to the social media providers: Facebook and Instagram via the relevant social media buttons. In order to avoid the unwanted transfer of your usage data (e.g., address of the currently visited page) to these services, you will only be able to access them by clicking on the link. The aforementioned social networks may collect usage and possibly user data. We have no control over the data collected and data processing activities, nor are we aware of how much data is collected, the purposes of processing or the storage periods. Nor do we have any information on the erasure of the data collected by the plugin provider.

Your browser may not establish a direct connection to the servers of the aforementioned services until you click on the links. This means that the information that you have visited our website is indirectly (referrer) forwarded to these services. If you are already logged in to the service with your personal user account during your visit to our website, you can usually click on the social media buttons to “share” the content or leave a comment, etc. If you do not wish any such data transfer, we advise against clicking on the social media buttons.

The purpose and scope of data collection by social media services, as well as the further processing and use of your data there and your rights and options for setting your privacy preferences, can be found in the privacy policies for these services.
Access and Correction
You may seek to access, delete (where permitted by law) or correct personal information which we hold about you. We will provide that access in accordance with the applicable laws, however, there are certain exemptions, which may apply to the provision of that information. In certain circumstances, we may charge a reasonable administration fee for granting access to information.

If we have obtained your consent to process certain personal information, you may withdraw your consent at any time. If you would like to obtain access to or correct personal information, please contact contact@smiles4miles.co.uk
Jurisdiction-Specific Provisions
Our Site sells products and services to customers throughout the world. As a company based in the United Kingdom we are primarily bound by the Data Protection Act 2018 and we will manage your personal information pursuant to these laws. In addition, as we process personal information of data subjects inside the EEA we are also bound by Regulation (EU) 2016/679, the General Data Protection Regulation (GDPR). We also comply with the United States Children’s Online Privacy Protection Act (COPPA) 1998.
11.1 Residents of the European Economic Area (EEA) and the United Kingdom.
The purpose of the following data protection information is to provide you with an understandable, transparent and concise explanation of how we intend to process your personal data in accordance with Articles 13 and 14 of the EU General Data Protection Regulation (GDPR). However, should you require further explanations relating to data protection at Smiles4Miles or wish to exercise any of your rights, please do not hesitate to contact us via contact@smiles4miles.co.uk
Smiles4Miles recognises the below rights which you enjoy under the applicable data protection law with respect to your personal data:
o Right to be informed: You have the right to be informed about the collection and use of your personal data. This information is set out in the terms of our Privacy Policy.
o Right of access: You may request information from Smiles4Miles at any time as to whether Smiles4Miles has stored your personal data and which personal data it has stored. We are required to provide this information to you free of charge.
o Right to rectification: If your personal data stored by Smiles4Miles is inaccurate or incomplete, you have the right to demand at any time that we correct the information.
o Right to erasure: You have the right to demand that Smiles4Miles erase your personal data if and to the extent that the data is no longer needed for the purposes for which it was collected or if the data is processed on the basis of your consent and you have opted to revoke your consent. In such cases, Smiles4Miles must cease processing your personal data and remove that data from its IT systems and databases.
You do not have a right to erasure if:
 The data may not be deleted due to a statutory obligation or must be processed due to a statutory obligation
 The processing of data is necessary for the establishment, exercise or defence of legal claims.
o Right to restriction of processing: You have the right to demand that Smiles4Miles restrict the processing of your personal data.
o Right to object to processing: If your data is processed by Smiles4Miles on the basis of Article 6 (1) (f) GDPR, you may object at any time to processing by Smiles4Miles. You may assert any and all of the rights of data subjects described above against Smiles4Miles by addressing your specific requests by contacting our Privacy Officer via contact@smiles4miles.co.uk
• Right to lodge a complaint with a data protection supervisory authority: Pursuant to Article 77 GDPR, you have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data infringes data protection law.
11.2 Children under 13 years residing in the United States
In compliance with the United States Children’s Online Privacy Protection Act (COPPA) 1998, you are not permitted to use our Site or provide personal information through our Site if you are under 13 years of age.
Complaints or Disputes.
If you have any concerns or complaints about your privacy or you have any queries on how your personal information is collected or used please contact us at contact@smiles4miles.co.uk
We will respond to your query or complaint within a reasonable time. If you are dissatisfied with our response, you may make a complaint to the relevant privacy regulator.
Changes to this Privacy Policy.
This policy may change at any time, in this event, we will post a notification on our website. This privacy policy was last updated on the 28th Of April 2025.